- June 24, 2026
- by Laxminarayan Enterprise
- Printing & Packaging - GENERAL
- 0 Comments
Starting a food brand in India is simpler than you think. But skipping FSSAI compliance and packaging rules can shut your business down before it starts. This step-by-step guide covers FSSAI registration, mandatory labelling, and how to choose the right packaging for your product.
Why Packaging Matters for Food Brand Success
Packaging is the first thing your customers see. In India’s crowded food market, good packaging makes your product stand out on shelves and online.
At Laxmi Narayan Enterprise, we have printed thousands of food packaging pouches for brands across India. We have seen hundreds of startups succeed and hundreds more struggle because of poor packaging choices.
Step 1: Define Your Food Product and Target Market
Before you think about packaging, you need to know your product. What are you selling? Who will buy it?
Are you selling snacks to college students? Organic snacks to health-conscious parents? Ready-to-eat meals to working professionals? Each group has different packaging needs.
Step 2: Get Your FSSAI License
FSSAI registration is mandatory for all food businesses in India. No one can sell packaged food without it. There are three types of FSSAI licenses based on your annual turnover.
- Basic Registration: For small businesses with turnover up to INR 12 lakh
- State License: For mid-sized companies with turnover between INR 12 lakh and INR 20 crore
- Central License: For large businesses with turnover above INR 20 crore
Your FSSAI license number is a 14-digit code. You must print this number on every single package you sell. This is non-negotiable.
Step 3: Choose the Right Packaging Material
The packaging material you choose affects product freshness, shelf life, and customer perception. Different foods need different packaging materials.
- BOPP (Biaxially Oriented Polypropylene): Common for namkeen and snack pouches. Provides good moisture barrier.
- Metallised BOPP: Premium option with better shelf life. Ideal for high-value snacks.
- Stand-up Pouches with Spout: Perfect for liquid products like juices, sauces, and dairy.
- Zipper Pouches: Great for products customers consume over multiple sittings. Adds convenience.
Step 4: Design Compliant Labels That Sell
Your label must follow FSSAI regulations. Every detail on your package is regulated. Missing even one item can lead to penalties or product recall.
FSSAI has strict packaging and labelling rules. Every packed food product must include all mandatory information on its label.
Step 5: Work With an Experienced Packaging Printer
Choosing the right packaging manufacturer can save you time, money, and headaches. Print quality, material strength, and FSSAI-compliant printing inks all matter.
What to Look For in a Packaging Partner
- 30+ years of experience in flexible packaging
- Understanding of food-grade packaging regulations
- In-house design team for quick artwork turnaround
- Ability to print in compliance with FSSAI guidelines
Ready to Launch Your Food Brand?
Starting a food brand in India is a big opportunity. But packaging and compliance are not areas where you can cut corners.
At Laxmi Narayan Enterprise, we combine 30 years of flexible packaging expertise with deep knowledge of FSSAI regulations. We help food brands create packaging that looks great on shelves and passes every compliance check.
Reach out to discuss your packaging needs today.